Beyond simply registering a trade mark, we help clients shape broader brand and corporate development strategies.

AxisIP’s Mission and Purpose

As the business landscape becomes increasingly knowledge-driven, intellectual property (IP) remains a core engine of commercial opportunity and corporate value creation. We set ourselves apart from traditional law firms and trade mark attorney practices by focusing not only on the protection of IP but on its strategic use to unlock real economic outcomes.

Beyond simply registering a trade mark, we help clients shape broader brand and corporate development strategies. These may include licensing arrangements, white labelling, co-venturing, strategic alliances, corporate venturing, data commercialisation, and entry into international markets, among others.

AxisIP collaborates closely with clients to craft bespoke strategies that integrate foundational IP assets with high-impact commercial initiatives. The result is a cohesive framework that not only protects innovation but amplifies its value—driving sustainable growth and positioning businesses to capture greater market share, investor interest, and long-term competitive advantage.

About Our Founder

Working in the professional services industry for over 25 years Nicholas Assef is the founder and managing director of Axis IP. 

Nicholas career commenced with then named leading legal firm Allen Allen & Hemsley in its Sydney office following his admission as a solicitor to each to the Supreme Court of NSW and the High Court of Australia.  He is also a registered Trade Marks Attorney. Transitioning to investment banking Nicholas has spent decades advising multinationals, private equity firms and corporates (large and small) on both corporate transactions, strategy and intellectual property commercialisation matters across Australia and South East Asia.

Nicholas qualifications include:

  • Bachelor of Laws (Honours)

  • Master of Laws

  • Master of Intellectual Property

  • Master of Business Administration

Nicholas has also undertaken professional studies at Harvard Business School, Stanford University, Massachusetts Institute of Technology (MIT) and Cambridge University. He is also currently completing additional post graduate studies in Engineering and Renewable Energy at Griffith University.

With a passion for all things IP, Nicholas assists clients consider more than simple near term needs - but rather the strategic journey a company embarks upon and how IP can assist in the maximisation of commercial opportunity and shareholder value. Nicholas can be contacted on naa@axisip.net

Our Professional Memberships

In addition to registration as a Trade Marks Attorney with IP Australia, membership with leading Australian and Global IP oriented associations is critically important in both reinforcing our commitment to maintaining best practice and also in ensuring our clients are kept up to date with the latest developments on the global IP landscape.

Memberships maintained include:

  • IP Australia (Trade Marks Attorney Registration)

  • International Trademark Association

  • Licensing Executives Society International

  • Knowledge Commercialisation Australasia

  • ·Intellectual Property Society of Australia & New Zealand

  • International Association For The Protection of Intellectual Property.