Build an in-depth understanding of the potential value of your IP with these complimentary introductory briefing papers.
Trademark Strategies & Areas For Potential Registration
Can I Trademark a Colour ?
Can I Trademark a Shape ?
Can I Trademark a Motion or Movement ?
Commercial Opportunities For Influencers
Can I Trademark a Scent or Smell ?
Can I Trademark a Sound ?
Can I Trademark Product Packaging ?
IP Valuation
Why its important for start ups and their investors to consider IP from the get go - and how valuation works
5 essential areas that companies should prepare information for to streamline any IP Valuation exercise
Thought Leadership
Understand how operational data can be separated and commercialised as an independent asset - providing new revenues and boosting shareholder value.
Understand emerging issues of copyright and generative AI - of critical importance when considering IP ownership in commercial settings and in M & A dealmaking in Australia.
Understanding the differences between registered and unregistered trade marks.
Practice Snapshots & Service Overviews
Why its important to use your trademark - and the risk of a non-use trade mark action
Startups need to get their IP and trade mark strategies right from the get go - understand some of the key reasons
VC investors need to take great care in their pre-deal diligence in relation to technology and IP - an introductory checklist of the top 5 areas for inclusion in a due diligence report